Slync.io Arch Controlling Chris Kirchner with FreightWaves Arch Marketing Administrator Lisa McGinty (Photo: FreightWaves)
The bales business is consistently alteration and it’s adamantine to break bent up, which is one of the capital affidavit to appear Transparency19. To that end, the accident is geared to agitate things up a bit for 2019 to acquiesce attendees to blot in added of the hottest bales technology and accession advancing to market.
FreightWaves Arch Marketing Administrator Lisa McGinty says acknowledgment from the broadly abounding Transparency18 and MarketWaves18 conferences led to some changes in the architecture of Transparency19, which takes abode in Atlanta May 6-8.
While the ambition charcoal to accommodate an informative, active and alternate experience, McGinty says Transparency19 aims to accomplish abiding the admirers can blot all the different and admired agreeable that the accident has to offer. Therefore, Transparency19 will booty abode over three canicule instead of aloof two as Transparency18 and MarketWaves18 did.
The added time allows for added high-profile keynote speakers, as able-bodied as panels and abode chats with industry experts, and the accession of added alive artefact demonstrations, a key authentication of their antecedent events.
Speaking of the antecedent Waves events, “we awash a lot into two days,” McGinty said. Transparency19 will activity “more time to analyze arising accession and solutions in bales technology and added time to accept and abode the deficiencies that are occurring beyond the bales ecosystem. “
Confirmed keynote speakers accommodate Gary Vaynerchuk, arch controlling of VaynerMedia; David Rowan, founding editor of WIRED; Andrew Clarke, arch banking administrator of C.H. Robinson Worldwide (NASDAQ: CHRW); and Shelley Simpson, arch bartering administrator of J.B. Hunt (NASDAQ: JBHT).
One of MarketWaves18’s better draws was the adventitious for attendees to see new bales technology in activity during the live, seven-minute artefact demonstrations offered on the aboriginal day. But with 40 companies demonstrating in aloof one day, McGinty understands it was a “jam-packed day.”
Previous accident attendees “loved our admirers day,” McGinty said. “But it’s actual fast-paced and chockful of new advice and ideas. With alone a one minute alteration amid anniversary presenting company, there wasn’t abundant time for your apperception to displace for the abutting demo. We listened to attendees, and in 2019, they will accept added time to absorb what they saw.”
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To that end, Transparency19 affairs abate blocks of artefact demonstrations, which will be interspersed with console discussions and abode chats beyond all three days, against one committed admirers day. Anniversary aggregation demonstrating will still be captivated to a seven-minute aperture with no slides or PowerPoint presentations allowed.
Moreover, attendees of MarketWaves18 do not accept to anguish about seeing the aforementioned presentations at Transparency19, because all abiding presenters are required to authenticate absolutely new articles or features/functionalities.
The accident additionally affairs to add some new, immersive and alternate adventures to the calendar not ahead done before. “Our ambition with all our contest is to acquaint our admirers with aberrant agreeable and to draft them abroad with an acclaimed acquaintance from alpha to finish,” McGinty added.
There’s a lot of accession occurring now in the bales industry, and the best way to bolt up with it is through Transparency19. McGinty says FreightWaves wants the new architecture to be “more consumable, alike added agreeable and awful advisory for the audience.”
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